In order to maximize your contact with potential renters, you need to have multiple areas where you’re reaching out. Each way that you can reach out is able to target a different selection of people. Using this method of advertising apartments is called multi channel marketing, using multiple channels for outreach. It refers to all possible methods of reaching out.
Give a reaction, such as a like or heart, and a follow-back or a thank you note to those who view, comment on, and post about your complex. This will spread good views about your profiles and your complex.
A big aspect of multi channel marketing is recycling your content on the various platforms that you use. It shouldn’t be the same exact wording, but it can be if you’re low on ideas. With your platforms, as you change the wording, you do want to provide a unified front and single message to those searching for apartments.
Some negative aspects of having this many channels are the requirements necessary to maintain them. You will need some very efficient and communicative social media managers to ensure that the messages going out are efficient, connected, and important.
Your complex will also have to find the balance between too little and too much contact through these channels. The amount of contact and the type of information uploaded may need to change depending on the unique specifications each channel you use.
The types of channels you will want to use for your complex will also depend on the types of residents you are wanting in your apartments. Advertising for different generations uses different social media or direct contact channels. For example, older communities are more likely to rely on mailed in information whereas younger individuals are more likely to see and check out ads on their used social platform.
Using multi channel marketing helps the apartment to remain relevant to your potential renters as they move from a first-time renter to a long-term tenant. It will help you increase sales by keeping your renters with you and bringing in new tenants for as long as you are providing the quality they are looking for.
You are also able to receive more marketing data through utilizing multiple channels. You can see which demographics respond best to which types of marketing and double down on those aspects. You can get informed on what your renters are looking for and increase site user and tenant experience.
Prospective tenants will receive information about you through the media channel that they prefer, which makes them more likely to examine your information and get back to you with a positive decision. It will be more direct contact for them to experience and feel connected and will have more individuals receiving that direct contact.
Your marketing strategies for apartments won’t be effective without a presence that helps people to find your complex and get information or an application submitted to you. If you start using multiple channels, your location will be found and used more often, reducing your vacancies and lowering your apartment turnover rate. When individuals have the information that they need about you, they are able to make better and more informed decisions to be able to choose your location. Start using these multi channel marketing examples today!